Cognac Larsen New Products

Larsen "Le Cognac des Vikings" S.A.

66, boulevard de Paris - B.P. 41, 16102 Cognac Cedex - France

Phone: (+33) 05 45 82 05 88 Fax: (+33) 05 45 82 47 50 Email: larsencog@wanadoo.fr

1998

New Products

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*Viking Bells*
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Larsen is ringing this year in with a new line of collectable carafes, Viking Bells. The new line features 50 cl handmade bell-shaped bottles with frosted glass figures inside. Specializing in Viking themed packaging , Larsen provides a choice of three different figures, namely two vikings and a viking ship. The Bells contains a special blend, Cognac Selection, from the areas of Fins Bois, Borderies, Petite and Grande Champagne and are designed to appeal to connoisseurs as well as collectors. For the ultimate in luxury image the product comes complete with a red velvet gift box.
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Viking Shields

45 years after the launch of the Viking Ship, Larsen has created the Viking Shield to tandem the famous flagship brand in the family portfolio. The decanters represent an artistic interpretation of a Viking produced of dyed porcelain matter, a technique applied by a few deluxe producers only, and never seen in the cognac industry before.

Value is also added to the product by the shield which features a hand painted 24-carat gold, or platinum logo at the center surrounded by engravings inspired by traditional Viking design. The decanters are available in the colors sky-blue and charcoal-gray with a choice of two different shields. Other colors and shields will be added in the feature, as the decanters are intended to be a collectioners item.

Following the success of Svalbard Cognac, Larsen introduced Arctic XO, a special blend of XO-quality cognac cut with glacier water from Spitzbergen. The 70 cl bottle is presented with a label and a gift box featuring a landscape painting by one of Norway's most famous artist Kåre Tveter. Tveter also produced the series of six labels for the Svalbard Cognac Collection, each one in a limited edition and only for sale in Longyearbyen. Today the earliest of these are sold for up to 20 000 NOK a piece on the collectors market.
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